Virtual events are events that take place online. Depending on the purpose, they can be organized in the form of invitation-only webinars, publicly available live broadcasts, online conferences that require paid passes, or informal social media events, such as live tweets or AMA sessions (ask me anything). A virtual event provides a platform for audiences, exhibitors, presenters, influencers and brands to communicate. They can share ideas, discuss different topics and new products, and share the same experience virtually.
A virtual event is an organized meeting that allows a group of people to communicate, share ideas and enjoy a shared experience. The only difference between physical and virtual events is that virtual events occur online rather than in person. Virtual events have different categories & industries such as conferences, webinars, live streaming, concerts, etc. Therefore, you can make modifications to the steps based on your event requirements.
At Nextech, we believe that virtual events are not simply a substitute for in-person events, but that they are an improvement and a completely new experience. During the COVID-19 pandemic, many businesses, networks and social lives changed online, and the virtual event industry is currently booming. However, despite these positive aspects, there are still many planners who don't know how to organize online events or add virtual components to their in-person events. As it's a new company for your business, it's also a new concept for the audience and they have no or minimal knowledge about the basics of virtual events.
Not only do virtual events help planners expand their audience and promote inclusion, but they can also be an effective way to increase revenue and track key data about their audience. These were the 14 most important and valuable steps (or tips or strategies, whatever you want to call them) that can help you create a virtual event from scratch and turn it into a successful event. Virtual platforms can be expanded to show dozens of simultaneous sessions that reach thousands of people around the world. Today, there are dozens of companies that offer software for virtual events, each with unique features and advantages.
Flexible platforms allow you to adapt each virtual event to your audience, business objectives and budget. It's no wonder that some people feel hesitant or even a little scared when attending virtual events, as there is a misconception that they can't be as exciting as a physical event. Therefore, following these basic steps will help you organize and deliver an incredibly successful virtual event that also with minimal investments & maximum returns. The transition from live to virtual requires adjustments, but allows organizers to continue reaching their audience.
In addition to facilitating networking through your event app, successful virtual events take full advantage of social channels. In the participation panel, features such as chat, question submission, surveys, and session evaluations create an immersive virtual event experience.
