A virtual event, also known as an online event, virtual conference, or live streaming experience, is an event that involves people interacting in an online environment on the web, rather than meeting in a physical location. A virtual event is any event that brings people together at the same time digitally. Typically, a virtual event occurs live via video on platforms such as Zoom, Facebook Live or Crowdcast and ranges from a small group conversation to a panel, a fireside chat, or a live video conference, demonstration, or class. A virtual event is an organized meeting that allows a group of people to communicate, share ideas and enjoy a shared experience.
The only difference between physical and virtual events is that virtual events occur online rather than in person. A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. Virtual events are often multi-session online events, often including webinars and webcasts. They are highly interactive, and often aim to create an experience that is as similar as possible to their physical counterparts.
A virtual event is a structured and organized meeting that takes place entirely through a digital platform, rather than in person. Virtual events can never offer the same level of face-to-face interaction as in-person events. While the name speaks for itself, many planners find that they are not entirely sure what a virtual event really is. While there is a function for 100% virtual events, I think many agree that the Holy Grail is to extend the physical event, whether during the (hybrid) event, before or after.
A virtual event can take place with a face-to-face speaker, a face-to-face audience, a (hybrid) combination of in-person and remote participants, or it can simply exist when people gather on Twitter to chat. Virtual events are also used to bring people together live for the interview or panel, which are then used to play content or a podcast. So allowing them to share content directly from your virtual platform to their social networks is very important and will help you generate more excitement around your event. Virtual events are not a substitute for other types of events, but a new type to add and improve the entire program.
It's difficult to deliver the same value in external hybrid events, as in-person attendees can network more freely and easily interact with content than those who attend virtually. Including virtual components or having a partner ready to help your in-person event transition to virtual is a necessity and perhaps the key to saving your event. Virtual event platforms offer many capabilities to ensure that your event meets your financial objectives. Virtual events are now a vital part of the event strategy of any successful marketer, organizer, or event planner.
Virtual events began to become increasingly popular during the recession of the late 2000s, as they offered a cost-effective and environmentally effective way to attract thousands of attendees to an event from around the world. Virtual events or adding a virtual component to your in-person event is an effective strategy that can expand your audience and bring more people together. Only 40% of employers help employees understand and maximize their work benefits, so virtual benefits fairs make providing this information to employees more affordable and scalable by removing the physical and temporary barriers that often come with in-person events. Implementing a feature-rich virtual event platform, such as Webcastcloud, will help you promote, run and manage your virtual event, changing your virtual event to a new high benchmark.
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