A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. A virtual event is any event that brings people together digitally at the same time. Typically, a virtual event occurs live via video on platforms such as Zoom, Facebook Live or Crowdcast and ranges from a small group conversation to a panel, a fireside chat, or a live video conference, demonstration, or class. A virtual event is an organized meeting that allows a group of people to communicate, share ideas and enjoy a shared experience.
The only difference between physical and virtual events is that virtual events occur online rather than in person. Virtual events are events that occur over the Internet (online). No matter where you are in the world, what type of devices you use, or when it's available, virtual events offer great benefits and possibilities for all attendees. While virtual events also eliminate the costs associated with in-person events for both attendees and conference organizers, participants, sponsors, or speakers don't necessarily consider them less valuable.
Virtual events have become more popular since the recession and, more recently, during COVID-19 as a cost-effective and effective way to connect people. That's why virtual and hybrid events have become increasingly popular in recent years, and for good reason. When researching and choosing your virtual event platform, there are a lot of things to think about and consider. You can even conduct virtual product demonstrations as if your guests were standing in front of you in a conference room.
Virtual events are events that are fully organized and held online with the ability for attendees to view or participate from anywhere in the world. Unlike virtual events or webinars, these meetings are usually internal and have no specific marketing objective. Virtual events close the gap when people want to connect with each other, but don't have the time or money to meet. A virtual event can be a virtual-only or hybrid experience (combining the physical and the virtual in a single event).
Popular uses of virtual events include webinars, live broadcasts, virtual trade shows, online classes, online tours, and company events. Planners are always thinking of new ways to monetize their events, and with virtual events, the monetization options for planners increase tenfold. Virtual events are dynamic online forums that provide opportunities for the public to interact with the content, brands, and other participants of the event. Virtual events are a way to bridge the gap between face-to-face meetings and an audience that can't attend a face-to-face meeting.
As with in-person events, virtual sponsors can host sessions and roundtables led by experts and influencers.
