What does that mean? For marketing events, more high-quality speakers translate to more leads. In short: Virtual events are more cost-effective, but they don't have the benefits (or setbacks) of traveling. The cost of hosting a physical event is significantly higher, with locations and resources allocated to meet your needs. In addition, limit the size of your audience due to geographical restrictions, such as travel and accommodation.
On the other hand, it is more difficult to measure the success of physical events, since it is really difficult to extract calculable data, such as booth visits, conversations held, sessions attended, etc., during the event. At the same time, creating a virtual event has a lower cost for the event organizer. Organizers can eliminate costs such as renting premises, signage, transportation and catering. In addition, the flexibility of virtual events allows the organizer to choose the optimal time for the event to occur, rather than working around the venue's calendar.
Even though your event is online, you still need the essentials to efficiently plan, market and manage your event. That's where integrating an event management software or a partnership with your virtual event platform is crucial. When used together, an event management software and a virtual event platform can save you time and money by storing your data in one place and taking care of everything from your event website to your email marketing and your mobile event app. And there is a greater benefit than simply providing a good experience.
A major business seminar found that its emphasis on professional networking experiences increased its revenue retention by 18%, and up to 4 times in one case. Whether your next virtual meeting is for 10 or 100 people, check out these tips to make the experience more engaging, fun and, most importantly, successful. While the data produced by virtual events varies depending on the platform and event management software you use, it should be easier to collect certain data about the event and attendees during the virtual event than it should be about an in-person event. Be sure to have a thorough conversation with your virtual event platform provider about the options available for effective online sponsorships.
Imagine an event where attendees can watch a live stream of your event and chat with speakers, or a meeting where your offices around the world can fully participate without the barriers of travel costs and language. When researching and choosing your virtual event platform, there are many things to think about and consider. Mobile event apps can help you streamline the virtual event experience with robust mobile app modules that mimic the onsite experience. The reporting section of the mobile app provides event organizers with an essential view of attendee behavior throughout the event.
For many companies, in-person trips to events can conflict with their organization's environmental policies. Virtual events vary in format, from one-on-one webinars with a presenter or multi-day virtual conventions with numerous tracks and simultaneous virtual speakers. With travel and logistics no longer challenging, virtual event planners have access to a wider range of virtual speakers. This practice allows event organizers to create and monetize very simple packages that they can then offer to their sponsors.
In the case of virtual events, you can multiply the audience tenfold and not spend as much as you would have on a physical event. Those cost savings can be implemented in additional events, broader digital marketing, or a different level of virtual speaker. Switching to a virtual event can make this data more accurate and useful, as it would be easily available. Even when in-person events return, social media offers a great way to stay in touch with attendees before and long after online networking events.
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