Not only do virtual events help planners expand their audience and promote inclusion, but they can also be an effective way to increase revenue and track key data about their audience. So, like you, I have attended several virtual conferences this year. Two stand out for their creativity and the hard work of the organizers to create an experience, not just deliver content. They're not traditional B2B tech events, but they have a lot to teach us.
I contacted the organizers, participants and sponsors to get their opinions on the benefits of virtual events. A virtual event provides a platform for audiences, exhibitors, presenters, influencers and brands to communicate. They can share ideas, discuss different topics and new products, and share the same experience virtually. A lot of people are constantly working from home and that is one of the reasons why the fatigue of virtual events is activating.
Pre-event participation is key to audience retention, and being able to send personalized agenda and session information is a good way to keep your event in the foreground. After the event, take some time to understand if the event was successful based on your statistics and how to improve in the future. Media participants always require a different approach, and this still holds true when an event is held virtually. Finally, it's a good idea to add virtual events as a key digital strategy to your meeting and event program.
He highlighted that the changing work preferences of younger people can make virtual events much more common in the future. You can also use a virtual network moderator to organize discussion rooms and help break any awkward silence for meaningful conversations and connections between attendees. The world's leading conferences and exhibitions rely on Brella to power their events with relevant content, quality networks and multiple revenue-generating opportunities. Virtual events aren't just an alternative to traditional in-person events; they're also the impetus for a new way to reach new audiences and improve engagement with existing audiences.
Just as you would put yourself in the shoes of your attendees when planning an in-person event, you should do the same for a virtual event. Virtual events are the answer to making it easier to quickly build relationships when in-person events aren't an option. However, according to the Event Manager blog, participation has been the biggest barrier to planning a successful virtual event. Virtual event platforms can help keep attendees informed with announcements, push notifications, and multi-track schedules.
You might think that virtual events don't offer an opportunity to participate, you're wrong. This event is also one of many that have emerged from Possible Dialogues, a collaboration between artists and indigenous peoples from Colombia and Scotland.
